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Needs Article MarketingStrategic Internet Marketing – Online Business
After yesterday’s Mengembalikan Jati Diri Bangsa post on marketing without search engines, I decided to follow up with a strategy you can use to get quality free traffic. One of the easiest ways to get visitors to your web site is to spend money. Nothing is more effortless then paying for traffic. But if you can’t afford it or don’t want to pay, there’s an equally simple but free way to get traffic: ad swaps.
An advertisement swap or ad swap is simply an arrangement where you agree to put up someone else’s ad on your site or email newsletter in exchange for them doing the same.
The goal of an ad swap is mainly to get exposure for a specific purpose, such as selling products/services or improving awareness of your brand/site. This is different from a link exchange because you are not seeking to improve your search engine rank.
The link value doesn’t matter at all. What matters is getting visitors into your web site.
For an ad swap to be successful and fair, there are four pre-requisites to be fulfilled:
1. Equal traffic and exposure: Both parties ought to have websites that receive a steady amount of visitors everyday, or an email list with a decent amount of subscribers. Otherwise, there is no meaning in setting up an ad swap in the first place. Ad swaps are most agreeable when both parties have an equivalent audience reach/traffic count.
2. Fair and Good Ad placement: Traffic flows more easily to you when your ad is displayed in a spot which is easily viewable and accessible by visitors. While site designs may differ, both parties should endeavor to exchange ads that are displayed in a similar fashion. A pop-under does not capture visitor attention in the same way as a site-wide banner, so seek to use equivalent ad formats too.
3. High Relevancy: In the best scenario, an ad swap should occur between websites in the same niche, as both parties would benefit from a trade in visitors with an already established interest on the same topic. But it is possible for trades to occur for sites in different niches. The essential point to remember is that your ad/message MUST be relevant to the page or site where it is placed and vice versa for your ad partner.
4. No Conflicting Purpose. If you’re a merchant selling a product or a firm offering a service, you should not do ad swaps with competitors (other merchants/firms in the same niche). However ad swaps can be done for joint promotion of a specific event or shared project. You also should not do an ad swap with a site that contradicts your brand’s ethos or image (e.g. PETA doing an ad swap with Kentucky Fried Chicken).
There is one more important factor and that’s networking. Webmasters and bloggers are often inundated with requests for link trades: they have a defensive barrier against requests from strangers. Unless your site has some reputation or authority in your niche, ad swaps usually need to be prefaced with an established relationship.
People are far more likely to do ad swaps after they become more comfortable with you, when they don’t see you as a leech but a potential benefit. So keep this in mind as well when you aim to fulfill the four other prerequisites.
You may be familiar with the traffic exchange networks of the past (and present), places where webmasters can go sign up, submit their site and browse through each other’s websites in order to earn viewing credits that can be converted into pageviews for their own site.
It’s all about trading incentivized glances in a merry-go-round of self-interest. You look at my site, I look at your site. Everyone is happy. And it goes on ad nauseam.
Even though these pageview-trading rings are called traffic exchanges, they aren’t useful because you don’t get truly targeted and interested viewers, people who click through to your site because they were honestly compelled by curiosity or desire, not because they want more hits to their own website.
I bring up the topic of the old-school traffic exchanges to emphasize the importance of having a quality ad swap. One should carefully select ad partners because you need to maximize your returns with a limited inventory: you only have that much ad space to trade.
Your goal is to get the best quality visitors from your ad. To achieve that, you must try to only trade with websites that have a quality audience. Don’t do ad swaps just because someone asked you to, it could end up being a waste of time and ad space.
You probably know how to find quality ad partners already, as you should be familiar with your niche. If not, find them by doing a Google search for your site’s keywords.
If you can’t set up a good ad exchange because your site doesn’t get enough traffic, try again after you’ve developed a greater audience. Or you can negotiate with more popular sites by reducing the display length for your ad against their ad, although even that may not work.
Types of Ad Swaps You Can Set Up
All ad swaps can be measured with tracking links and analytics so both parties can compare how many hits they received with the clicks they sent out. If you’re doing an ad swap with a friend or prefer a looser agreement, you can forgo click data and stats altogether. The choice is up to you. Here are some ad swap formats you can use.
* On-site Banners and Text Links. This includes banners of all sizes and text links on a site-wide basis or on specific webpages. Includes blog post promos.
* Email Newsletters. Involves inserting a mention of your ad partner’s website or product/offer. This can be accompanied by a personal endorsement or not.
* RSS Feed Ads. These are either text links or image banners placed within an RSS feed.
Some Extra Tips and Recommendations
One guideline I follow is to never send traffic to my homepage or any page that is unoptimized. A custom landing page must be created for each ad swap. I can design it for the purpose of capturing leads (freebie + opt-in) or set it up so that it becomes a welcome page (’Hello, visitors from Site A!’) with a short introduction and deep links.
I also pay special attention to the ad banners used. Banners that reference your partner’s site name or brand tend to get better click throughs, although you should get permission first. Sometimes they do not want to appear as if they were endorsing your site, although they are already implicitly doing so by having your ad up.
Ad Swaps Aren’t Hip Now But They Still Work
While it’s a common email marketing practice amongst internet marketers, I don’t often read about ad swaps being recommended as a traffic strategy for bloggers or webmasters. There were a few ad trading networks around but none of them really caught on for some reason.
Perhaps it sounds archaic and boring compared to all the super cool social media viral marketing buzz building tactics being promoted right now by all the experts. Yes, ad swaps may sound dull but they still work if you know how to do them right. If you’ve got ad space you can’t sell, why not give it a shot? You have Mengembalikan Jati Diri Bangsa nothing to lose at all.
Fetch practical tips about the topic of traffic to website - go through the webpage. The times have come when concise info is really within one click, use this possibility.
Providing District Jobs By Way Of Renewable Energy And Wood Pellets
The world today is in hard times, unemployment is rising month after month, more companies are going under, fuel prices persist to rise and there is still the issue of tackling climate change before its too late. Wouldn?t it be brilliant if there were a answer to address all these issues in one go? Well it does, and it?s in the form of firewood energy pellets and other biomass energy pellets. Wood and biomass pellets are a alternative form of fuel and also are regarded as carbon neutral, as they do not place additional carbon dioxide into the air.
Lumber and all biomass is part of the current carbon cycle, as the biomass grows it consumes carbon, and through combustion the carbon is released for new biomass to consume. However, the ash, which remains, is an exceptional soil conditioner, to improve crop growth. Through this process is actually turns using biomass as a energy source into a carbon negative method, potentially reversing climate change due to disproportionate carbon.
However biomass and wood in their raw form are not an ideal fuel source, they are awkward to deal with, transport and burn efficiently. However by promotion them into pellets you turn them into a high value, highly efficient fuel source that is easy to control and transport.
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So how can biomass and wood pellets help the country and provide jobs. Well biomass and wood residue cannot only be grown in about any location; there are currently still huge amounts of woody residues simply sent to landfill. An entire trade and industry sector could be developed where this wood is collected, processed and dispersed as energy pellets. The whole collection and manufacture process could take place in the vicinity, and the fuel used locally. This has major economic and environmental benefits. Significantly the jobs will be long term, stable jobs in the energy sector.
Another key advantage of local energy loops is lower fuel prices. Currently oil and gas prices are high and we gather no local benefits for their production or sale. Local biomass fuel pellets would not only keep energy prices low, every time you purchased pellets, you are directly supporting your local region.
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Many other local biomass residues can also be processed into fuel pellets, and these include food crops residues. Local straw crops for example can be harvested, and the food can be sent off and the remainder used for fuel. Currently most wheat, barley and corn straw residues are seen as a waste issue, when they could be used for fuel and generate two forms of income from one crop. This in term would make local small-scale food crop production more practical, and economically feasible.
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How To Create Timber Pellets, And The Selling Of Wood Pellets
How to make firewood pellets is becoming a question that is being asked more and more. Due to the swift rise of the wood pellet heating marketplace more and more people are interested in how pellets and mostly, how wood pellets are prepared. The supply of wood pellets from time to time cannot meet the load of the market. Within recent time a wood pellet shortage took place, where provisions of wood remains from timber processing could not hold up the demands of the wood pellet manufactures. This was owed to the collapse of the housing market, and the slow down in the construction business. This lack of raw matter supply caused an increase in the value of pellets, and supply troubles. This issue encouraged more people to think about how wood pellets are made, to think about producing on a small or even a large level.
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A pelletizer is the foundation piece of equipment in producing wood pellets. On the other hand before material can be positioned in the pelletizer, certain requirements must be meet. To begin with, the option of raw material will influence on the quality of the finished pellets, and their burning characteristics. For example if you wish to create premium pellets, you raw substance must be only natural wood residue, with no bark and no extra contaminates. The wood should first be at the correct moisture content to produce pellets. Moisture content relating 10-20% is requisite to produce pellets, and natural wood residue on average has moisture content approximately 50%. After the wood has been dried to the needed level, it must now be reduced to a small consistent size, this means processing the wood through a hammer mill. The hammer mill will diminish the size of the wood residue to a few millimeters in diameter. The wood is then metered into the pelletizer at proscribed rates. In the pelletizer heat and pressure act of the wood to reform the particles into pellets. The pellets that exit the pelletizer will be squashy and very warm. Once the pellets have cooled they will be hard with a even surface, and an outer shine.
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Wood pellets for trade must meet certain standards, depending on their use. For example wood pellets can also be used for horse bedding. There are very little standards for this purpose, the only requisite is the pellets have a low dust content. BBQ wood pellets on the other hand are rated as a food grade product. So they must meet the highest standards, in terms of the circumstances where they are made and the raw resources used. For fuel pellets it depends on the grade of pellets. For example for premium pellets, they must have an ash percentage below 1%, and moisture below 10%.
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Flaming Biomass Pellets And Negative Carbon
The issues of today with global warming and climate change are due to disproportionate carbon enter the atmosphere. There is a certain amount of carbon that is part of the natural cycle. By burning fossil fuels we are placing carbon from a prior carbon cycle back into the present carbon cycle, therefore intensify the total sum of carbon in the atmosphere. Increased levels of carbon are related to amplified global temperatures. The reasons for this are the carbon dioxide stops heat escaping, and produces the green house outcome. To combat this problem, and maybe reduce the current levels of CO2 more fuels and energy sources need to be used that are either part of the current carbon cycle or do not affect the cycle. Solar and wind power for example, generates power without impacting on the carbon cycle. However these energy forms on their own cannot meet the entire demands of our power market. Also wind and solar energy are occasional, and are not always available when the power is required. Therefore supplementary power sources are necessary, such as biomass energy. Biomass is any form of organic matter which can be used as a fuel source. Turning biomass into energy usually means burning, and at first this may appear to be very bad for the ecosystem. However burning is part of the natural cycle, and done proficiently can have several advantages. Biomass is part of the current carbon cycle, therefore biomass burning does not put additional carbon into the air. As new biomass grows it absorbs the carbon dioxide from the previous biomass incineration. This means biomass is a carbon neutral fuel, however it can also be carbon negative.
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After incineration, ash is left over from. Ash can serve as an brilliant soil conditioner, mixed with compost, particularly for fruit trees. However as well as a precious material to increase plant growth, it can also be away to take carbon from the surroundings and trap it back into the soil. This is a benefit of biomass fuels that is often not mentioned. One of the best forms of biomass energy to relate the modern lifestyle is pellets.
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Wood pellets are the most common form of biomass energy, used in thousands of pellet stoves and boilers all around the planet. Pellet stoves and boilers use the pellets fed from the hopper, and feed the fire at a restricted rate to achieve the required warmth. Wood pellet fires, due to high density of the pellets, burn far more efficiently and hotter than traditional log boilers for example. There is also significantly less ash and smoke produced compared to log stoves.
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Creating Wood Pelletsand Moving Away From Fossil Fuels
Fossil power are trapped forms of carbon power from under the surface of the earth, and for the previous few hundred years we have been extracting this fuel to used for transportation, industrial and heating applications. The difficulty is this trapped from of carbon energy was part of a previous carbon cycle, and not the present carbon cycle. By using fossil fuels we are introducing extra carbon dioxide into the current carbon cycle. This influx of supplementary carbon dioxide is the basis behind climate change and global warming. The amplified levels of carbon dioxide in the environment act as a reflective mirror, reflecting the suns energy back at the earth. This causes increasing temperatures and this intern compounds the effects. For example the ice caps serve and essential purpose, as they are a reflector to a lot of the suns power. As global temperatures increase, the ice caps reseed. As the ice caps get smaller there is less surface area to reflect the sun?s energy. As this course continues the ice caps begin to shrink at an ever-increasing rate, until they will finally disappear. However this is not the end of the tale, once the ice caps have vanished in their place will be temperature spots storing the suns power and further increasing the rise in global temperatures. All of this procedure stems from using fuels that are not part of the recent carbon cycle. Biomass, for example wood is part of the current carbon cycle, and needs to be utilized more commonly to combat the effects of global warming. One of the simplest and most competent ways to utilize biomass and wood as a fuel, is to convert them into pellets.
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Pellet fuel is becoming more and more accepted, today fuel pellets are also being utilized more and more in coal power stations. Mixtures of coal and straw or wood pellets are being utilized to reduce the CO2 output of the energy plants and reduce their impact on the natural world. Pellet fuel is also being used more and more in the home to warm up properties via stoves and boilers. Pellet fuel has quite a lot of advantages in terms of incineration efficiency and reduced maintenance through better process automation.
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Pellet creating is a skilled process, and requires the correct equipment and knowledge. The basic theory of all pellet-making remains the same no matter what the raw material is. A roller and die setup compresses the raw matter into pellet shapes of different diameters. The natural binding properties of the raw material maybe enough to hold the pellet together or added binders maybe required. The pellets are hot from the press, and then cool to produce strong, durable fuel pellets.
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Biomass Pellets Can In Addition Be Utilized To Produce Electricity
Wood pellets are becoming a very well-liked home heating fuel for stoves and boilers across Europe and America, for individuals of you who are not accustomed with what wood pellets are here is brief introduction. Wood pellets are made from excess from the wood trade; the sawdust and shavings that are left over after wood products have been made. This raw waste material is then compressed into small cylinder shapes, usually 6mm?s in diameter. These pellets have a consistent shape, size and density that make them ideal as a heating fuel. As they are made from wood, they are also a green energy, as they do not contribute added carbon dioxide to the ecosystem unlike fossil fuels. So wood pellets have been proven as an excellent home heating fuel, which can be made from local renewable assets. However wood pellets can also be used on a small local level to create electricity. This can be achieved through a process called gasification. Gasification is a procedure where the wood is heated to release volatile combustible gases, namely carbon monoxide, methane and hydrogen. Now these flammable gases can be used directly in an internal combustion engine, by adjusting the air and fuel mix in the engine to a 1:1 ratio. The internal combustion engine can then be utilized to power a generator. The electricity generated can then be sold back to the grid.
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Small local electrical power production has many benefits to the individual and the local society. Firstly it is a supply of green, low carbon energy made by local people for local people. Also the ash outstanding after the process is a valuable commodity as it is an first-rate soil conditioner to aid several types of plants. Fruit trees especially benefit from the ash due to the high potassium content. Another benefit is it provide stable local jobs, jobs can be generated in the gathering and processing of the wood, and the running and operating of the gasifier. Other local jobs and benefits would be through cultivation of fuel and the use of local biomass waste. This would create a cleaner local natural environment, while again providing further jobs and generating local electricity.
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Why convert the biomass and wood into pellets for the gasifier, instead of just using the raw supplies? The simple reason is on a small-scale setup, to produce a low maintenance proficient process, as many factors as possible must be controlled. By advancement the biomass and wood into pellets, a consistent free flowing fuel has been created which even on a small low cost setup can return efficient results. The pellets can also be manufactured locally on a small scale setup.
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Challenging Climate Change, Also Using New Fuels And Energy Sources
Tackling global warming and climate change is a game where time is a key feature. One of the important reasons for this is a bunch of the changes that global warming is causing could become lasting if steps are not taken now to re-solve the trouble. Some people are even of the idea that global warming could be useful, in terms of places that have a cool climate temperatures will increase and with it better weather. However this is simply not true, in those cold climates the weather will in fact deteriorate, and summers will become wetter. Yes the summers will be warmer, however these are a major drop in clear sky?s. More restless summer weather will also initiate an increase in high winds, thunderstorms and tornados. Looking at it from a more specific point of view food crops will also be considerably effected. Take grain crops for instance, once they are harvested they have to be dry before they are stored. If wet grain is stored it will simply rot and decay and become of no worth. However with global warming, wetter harvests are taking place and more and more grain needs to be dried before it can be stored. The key issue is present grain dryers use gas or diesel heaters. So the extra grain that wants drying, the more diesel/gas is needed to dry the grain. This will have two major results. Firstly the price of the grain will have to raise to account for the further costs of drying. Secondly using gas and diesel clearly contributes additional to global warming and climate change, contributing to wetter summers. Therefore this is a compound effect, and will advance push up the cost of food grain over the coming years. More people need to realize the effects climate change will have on the main areas of our lives as well as food.
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One of the key areas is to progress away from oil and diesel in terms of providing fuel. A key area of energy that needs to be used is Biomass, which is any natural matter, which can be used to manufacture energy. For example some people today use biomass in the form of wood pellets to heat their homes and businesses. Various different sized pellet stoves and boilers can be utilized to heat any size of house. Pellet stoves and boilers are greatly compact and efficient incineration units.
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Wood pellets include a far higher fuel value compared to wood logs or wood chip, due to the high compactness of the pellets. The pellets also create more heat and less ash and maintenance during combustion. This means less air pollution is also generated through the use of pellets.
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Encouraging Home Energy Production And Heating From Community Fuels
Today in the present monetary crisis, it is even more evident how unhinged our existing economic circumstances is, and many of these troubles are due to central power, money and industrial institutions. Essentially most of the money, energy (oil,gas) and jobs that populace use and are apart of are controlled by a few extremely large organizations. The problem with this is that when they make mistakes it affects the ————— market, because they are the market. The other concern is they themselves are no mainly at risk from these mistakes. Take the banks for illustration; while they caused the crisis from irrespirable lending, they themselves are now seeing a recovery while the rest of the financial system is going to struggle for at least the next few years. Things should to change, and can be changed by decentralizing many vital areas of our life?s. A key area of decentralization that needs to be looked at is small-scale energy generation. In Germany today this philosophy is being put into practice with great effect. Basically instead of a few large power stations feeding the network, a large assortment of small power generators feed the grid. This has several benefits in terms of jobs and the environment. With regards to jobs, by decentralizing the power grid provides local jobs in a stable industry. Small-scale production is also a direct incentive for energy efficiency, a key element in tackling global warming. The small-scale energy producer gets rewarded on how much power they produce, therefore the less power they use, the more cash they make. This motivation is the easiest way on a large scale to make people play a proactive role in reducing energy consumption. So how on a small scale can energy be generated from local assets?
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The first point that comes to mind it obviously wind and solar power, and these are equally valid ways to produce electricity on a small scale. However to in reality run a small business the size of wind or solar farm in reality has to be quite large. So how could you run a small-scale power business on community resources to generate a substantial income? The answer is biomass and gasification. Biomass is organic matter that can be used as a fuel; this includes wood, straws, grasses and waste. Gasification is a way to break the biomass down into its basic elements. This gas can then be used in an internal combustion engine to generate electricity.
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The easiest way to use biomass in gasification systems in an automatic procedure is to upgrade the biomass into pellets. Pellets are solid forms of their initial raw material, and have a homogeneous shape, size and density. These features mean pellets flow like a liquid and are ideal for automatic feed systems into a gasifier.
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Why Pellet Stoves And Wood Pellet Boilers Have Had A Come Back
Pellet stoves have existed since the early 1980’s, however at that time they were seen more as a gimmick instead of serious option for heating your home, business or any other property. The reasons for this were at the time the price, supply of fossil fuels namely gas and oil was cheap and stable. There was also not a wide acknowledgement as there is today on the effects of use of fossil fuels on global warming. Gas was the new fuel on the block and had several advantages, it was cheap, burned very cleanly and required very little maintenance from the user. Against these obstacles pellet stoves did not stand a chance, as there appeared to be no advantages compared to using gas or oil and global warming wasn’t on anyone’s minds. Also there was obviously no supply of wood pellets, without a supply of pellets no one will buy a stove. However companies could not be convinced to set-up a pellet plant for wood pellets as there was no market. So the pellet stove lay dormant for over 20 years.
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At the beginning of the 21st century wood pellet stoves began their revival. There are two events which started a renewed interest in wood pellet stoves and this was the wars in the middle east and climate change becoming more of a serious issue. With the wars in Iraq and Afghanistan, the price of oil was constantly changing and breaking new records daily on the price per barrel. The instability in the region was causing supply issues and thus price rises
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Another important point which has given new life to wood pellet stoves and wood pellet boilers is global warming and climate change. It is now clearer than ever that our addition to fossil fuels has also affected our global climate. By burning fossil fuels such as oil and gas we have increased the amount of carbon in the atmosphere, which reflects the suns energy back at the earth increasing temperature.
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Advances In Technology Making Coalbed Methane Exploration More Effective
New technologies being used to drill for, and produce, coalbed methane (CBM) gas are making it easier to get out the gas. That’s according to Dr. David Marchioni, one of Canada’s leading CBM geologists, who appeared on Canada’s ROB TV in late April. “Because of advances in the technology, one can be more effective in getting the gas out,” Dr. Marchioni told the reporters on Canada’s leading business television network.
Questioned about how CBM gas was different from conventional natural gas, Dr. Marchioni, who was recently named the Vice President of Exploration for Pacific Asia China Energy (TSX: PCE), responded, “CBM gas is really no different from natural gas.” He added, “It’s really better because it has a very high methane content, generally 90 percent, often much higher than that.”
Marchioni pointed out that coal has a lot of porosity and can hold a lot of gas. “Permeability is the problem with CBM,” he explained. He compared CBM with natural gas, saying, “If you can find the (natural) gas, you can probably get it out.” That’s not always the case with CBM.
China came during Marchioni’s television interview. China nearly always does end up a topic of discussion, when talking about CBM. Because China’s coal mines account for approximately 80 percent of coal mining fatalities, China has campaigned to reduce the number of deaths. China’s state-owned CBM company, China United Coalbed Methane Company, has continued granting CBM concessions to foreign-owned companies to help vent the methane from their coal mines. “The Chinese government is pushing very hard to have their coal mines degassed,” Marchioni said. He explained that the Chinese were beginning to drill for methane before starting their coal mining operations.
“That’s something we’re interested in,” Marchioni told ROB TV. The “we” must be Pacific Asia China Energy, upon whose board he sits as a director in addition to exploration duties. His company has two CBM concessions in China, and Marchioni recently returned from China. Pacific Asia China Energy has also formed a joint venture company with Australia’s largest privately owned drilling company to utilize their highly acclaimed Dymaxion® drilling technology for exclusive use in China. That is an advanced technology in which Chinese coal mining companies have expressed interest in using for their coal mines. Marchioni’s company recently announced initial drilling results on one of their Chinese CBM properties.
As with others, who have recently visited China, Marchioni was overwhelming in his praise for China’s continued modernization process. He joked with us, saying, “I get a better cell phone connection in some rural part of China than I do in some parts of Alberta.” It has been difficult for us to grasp how “modernized” China has become. We’ve heard the same glowing phrases about China expressed by numerous mining insiders who have recently visited this country. All of that commentary didn’t really dawn on us, until this past weekend, while watching the new movie, Mission Impossible 3. Magnificent shots of Shanghai’s skyline filled with ultra-modern office towers and high rise condominiums, where some of the movie was filmed, persuaded us China has indeed moved forward into the 21st century. China has more than 200 cities with populations greater than 1 million, dwarfing any other country on earth. China reportedly has more then 300 million in its middle class. We had better all start learning Mandarin or Cantonese or both.
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